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The AgFirst implementation team responded by adapting Microsoft Dynamics CRM to the firm's federated business application model. The resulting CRM solution meets the core needs of member Associations while allowing them to tailor the solution’s functions to their own business and regional requirements. In so doing, AgFirst managers achieved a cost-saving logical consolidation of their CRM line-of-business application. By taking advantage of the multitenancy feature in Microsoft Dynamics CRM, they cut costs through the physical consolidation of server resources.
The two Associations detailed in this study chose to implement AgFirst's hosted solution of Microsoft Dynamics CRM. Each Association took advantage of AgFirst's economies of scale to each save an average of more than $1 million across three years versus implementing Microsoft Dynamics CRM on their own.
In addition to marked cost savings in the deployment of a CRM solution, both AgChoice and MidAtlantic successfully took advantage of the system to provide enterprisewide access to customer information. This was a precursor to the implementation of operational initiatives, such as the deployment of centralized loan-processing teams and a call center.
The ubiquitous access to customer data empowered employees to access histories, call logs, and notes. Thus, loan processors and customer service personnel were able to have informed conversations with customers and co-workers. In turn, both AgChoice and MidAtlantic were able to maintain high levels of service satisfaction.
Happy customers weren't the only beneficiaries of a customer-centric CRM solution. Freed from their limiting roles as sole account managers, salespeople dramatically increased the time they spent on the farm with customers and prospects. Customer relationships flourished and AgChoice leveraged this good will in combination with newfound market intelligence to double the size of its business.
Thus, Microsoft Dynamics CRM was a catalyst to the establishment, nourishment, and retention of satisfied customer relationships. In doing so, AgFirst and MidAtlantic surpassed surviving a sharp economic downturn to thriving in its shadow.
AgFirst Farm Credit Bank
Federated CRM Offering Slashes Deployment Costs by $1 Million
Agricultural-lending Associations needed to maintain strong customer relationships to stimulate and manage significant growth. Executives asked their application service provider, AgFirst, to deliver a CRM solution.
The AgFirst implementation team responded by adapting Microsoft Dynamics CRM to the firm's federated business application model. The resulting CRM solution meets the core needs of member Associations while allowing them to tailor the solution’s functions to their own business and regional requirements. In so doing, AgFirst managers achieved a cost-saving logical consolidation of their CRM line-of-business application. By taking advantage of the multitenancy feature in Microsoft Dynamics CRM, they cut costs through the physical consolidation of server resources.
The two Associations detailed in this study chose to implement AgFirst's hosted solution of Microsoft Dynamics CRM. Each Association took advantage of AgFirst's economies of scale to each save an average of more than $1 million across three years versus implementing Microsoft Dynamics CRM on their own.
In addition to marked cost savings in the deployment of a CRM solution, both AgChoice and MidAtlantic successfully took advantage of the system to provide enterprisewide access to customer information. This was a precursor to the implementation of operational initiatives, such as the deployment of centralized loan-processing teams and a call center.
The ubiquitous access to customer data empowered employees to access histories, call logs, and notes. Thus, loan processors and customer service personnel were able to have informed conversations with customers and co-workers. In turn, both AgChoice and MidAtlantic were able to maintain high levels of service satisfaction.
Happy customers weren't the only beneficiaries of a customer-centric CRM solution. Freed from their limiting roles as sole account managers, salespeople dramatically increased the time they spent on the farm with customers and prospects. Customer relationships flourished and AgChoice leveraged this good will in combination with newfound market intelligence to double the size of its business.
Thus, Microsoft Dynamics CRM was a catalyst to the establishment, nourishment, and retention of satisfied customer relationships. In doing so, AgFirst and MidAtlantic surpassed surviving a sharp economic downturn to thriving in its shadow.
