Microsoft Dynamics CRM for Banking

Read More About What Capital Effective Can Do for Banking:

CapitalEffective's Fact Sheet for the Banking Industry

Microsoft Dynamics CRM Solutions for Retail Banking White Paper 

Learn more about  Capital Effective's pre-built accelerator for Microsoft Dynamics CRM in this complimentary webinar on September 15, 2010 from 1:00 - 2:30 EDT. 

Click here to Register 
 
A key business imperative for banks worldwide is to attract and retain more profitable client relationships and improve efficiency through cost-effective, widely adopted, easy-to-use tools that provide a consolidated view of client data for greater customer intimacy and more effective identification of cross-sell/up-sell opportunities to generate higher profitability.
Three key challenges related to CRM continue to pressure banks as they seek to strive and thrive and grow organically.

Retaining Customers: Retaining existing customers has become critically important as banks are becoming increasingly dependent on deposits as sources of funds. Banks will strive to differentiate themselves by establishing deep, trusted relationships with customers to improve their image, regain customer trust, and retain profitable customers. Transforming data into knowledge will be critical for banks looking to differentiate themselves and gain competitive advantage. Banks with the ability to better understand their customers’ profiles and behaviors will be better able to retain top customers, manage risk, and identify areas for business opportunity.
Managing Risk: Operating capital is scarcer than at any time in recent memory. As a result, banks are tightening credit underwriting requirements significantly. By focusing on building customer loyalty and providing greater levels of advisory services, such as assisting customers with debt restructuring, financial planning and risk-management, banks can not only provide better service, but also identify new business opportunities , increase customer confidence and market share. Improving
Operational Efficiency: Banks are looking to transform operational processes with the goals of reducing their risk and cost while improving service delivery and leveraging existing applications and customer data. Financial institutions’ current relationship management systems—whether are internally built, pieced together through acquisitions, legacy, or packaged applications—are slow and expensive to adapt to the organization’s changing needs. Migrating to a more flexible SOA and connecting to legacy systems will be a key challenges banks face in their efforts to increase customer confidence by delivering consistent, quality experiences and increase the quality of self-service channels.  

Capital Effective and Microsoft Dynamics CRM
Financial institutions that wish to strive and thrive during the current crisis need both a complete customer view from across all areas of the business and tools that let them capitalize on collaborative customer knowledge. Microsoft Dynamics CRM enables banks to take advantage of their most valuable corporate asset—customer insight—to:

Retain Customers
• A 360-degree view enables effective, targeted sales and marketing efforts to grow and retain loyal, profitable clients.
• Analysis tools for segmentation and customer preferences help identify profitable customers and design and implement effective retention strategies.
• Sales and marketing tools help identify unmet needs and define service-oriented up-sell and cross-sell opportunities.
• Cross-organization collaboration for service delivery enables quick response to customer needs, especially those hidden across branches, channels, or other touch-points.
• Collaborative service processes make it easy to share customer histories, incident tracking, and follow-up across call centers to improve quality for service delivery.

Manage Risk
• Consolidated Customer Data reveals preferences and portfolios of your most profitable and unprofitable customers, including high debt ratios or late loan payments.
• Intelligent alerts behaviors, such as late payments, that put customers at risk.
• Identify products and services you can promote to other customer segments to grow their revenue and profitability.
• Ensure pricing and policy decisions support retention strategies by viewing their impact on customers’ relationships with your organization.

Improve Operational Efficiency
• Microsoft Dynamics CRM works as a native extension of Microsoft Outlook and with the Microsoft Office system, increasing adoption and reducing training costs.
• Gain agility with a full range of mobile solutions and automated data synchronization.
• Customizable workflow automates and standardizes tasks to deliver a consistent customer experiences across locations and channels.
• Rapidly search client information with optimized data views and queries.
• KPIs quickly reveal root causes of process issues to help you improve problem resolution and introduce collaborative process improvements.
• Optimize your existing business and technology architecture with a highly configurable, scalable platform and widely adopted, easy-to-use tools.